About Us

Founded in love provides curated gifting
options to send love when words are
not enough. For those who lead busy
lives and often find they have left it too
late to find a gift for a loved one.

FiL as a brand values kindness delivering
a thoughtful and considerate approach
to gifting. With a focus on self care,
considered fashion and beauty.
I'm Jade, the owner behind FIL. I'm a florist and
wedding stylist with a love for spoiling
others and gift giving. Suprising people with
thoughtful and intentional gifts is truly part of
my love language and I couldn't wait to
share this with others.